Yesterday’s release party for Yog’s Notebook went well. We sold a few copies, hung out and drank and talked with friends, and everyone seemed to have a good time. I completely failed to take pictures, but I think Lucas will have a few to post soon.
Monday is my self-imposed “get back to work” day, so even though I did work on the zine last week, tomorrow I need to call a few places about maybe getting it into local stores, send out the comps and review copies, and figure out what else I can do to continue promoting it.
I was talking to a couple of people last night about viral marketing, and how it’s really funny watching big corporations try to get in on the action, because they think there’s something special, almost magic, going on. It’s just word of mouth. Two rules: do something interesting, and tell everyone you know. And if you don’t know anyone who’s into the something you’re trying to promote–maybe you picked the wrong area to work in. I’m not saying you always have to be part of the market you’re selling to, but it certainly helps, and it seems impossible without at least some kind of personal contact with said Market. How else do you know if you’re getting it right?
My brain’s been a jumble the last few days, still churning over Accelerando and other assorted readings. I’m in the middle of Perdido Street Station, but it’s hard to read large chunks at once, because the setting is so extreme.
There’s a bit of a backlash against the idea of information overload right now. Last year, the news was “all these things trying to get your attention all at once are rotting your brain!”. This year it’s a combination of “no, just go with the flow” and “who cares what everyone’s eating for lunch anyhow? I don’t have to read this stuff.” Eh. I bet everyone’s been in a situation when their problem was too little available information, not too much. (Watching the news on 9/11/01? Waiting for that hot guy/girl to respond to your email?)
The problem isn’t that there’s so much information on our screens and in our inboxes and feed aggregators and so on, it’s that we don’t know how to find the information we want right now, and how to get rid of the stuff we don’t want to deal with now (or ever). Better filters will help. Learning to skim for content and not read every word will help. I know a bunch of people who’ve been clamoring for a smart news agent for years, one that will make sure the stuff we want to see is front and center. It’s do-able, too, but the readily available tools still barely even acknowledge the problem. It’s like the people creating them don’t believe we want to track this much information at any one time. Well yes, we do. I do.
I have more things on my “write about this list” but this post is getting long enough. I’ll do the rest this afternoon, or tomorrow. Whenever.