Should You Go Completely Insane

… and decide that what your massively overscheduled life really needs right now is to start a glossy print-on-demand magazine about Portland’s food cart scene, I can tell you that it is completely possible to mock up a fake cover image, recruit interested contributors over Twitter, register the domain, set up hosting, and create a simple landing page, all in the time one might allot for a lunch break.

Just in case you wondered.